Parakeet on a limb



Two Cockatiels



• The American Pet Products Manufacturers Association estimates that in 2004 we will spend $34.3 billion on pets and pet products.

• The Pet Business continues to experience strong growth even in a slow economy.

• Pet Industry Trade Shows are reporting record breaking attendance numbers.

• In a recent survey conducted by The American Pet Products Manufacturers Association, pet ownership has increased by 10 million households in the past decade. 64.2 million households now report owning a pet, compared to 54 million just 10 years ago, indicating exceptionally strong growth in pet ownership.

• 62% of all U.S. households own at least one pet.

• In 1990, there were 11 million pet birds living in U.S. households. By the year 2000, that number had grown to over 20 million, with estimates as high as 50 million by the year 2005.

• Companionship, love, company and affection, along with fun to have in a household are the leading benefits associated with pet ownership. One-third of the pet owners consider their pets as children or as family members.

• Clinical studies show that pets help to lower blood pressure, reduce stress, prevent heart disease and fight depression.

Birds are an extremely popular pet with both children and older, retired people alike. With a growing population of children as well as an unprecedented amount of baby boomers approaching retirement age, the demand is huge for people to raise certain types of the most popular breeds of exotic birds. It is a proven fact that people are going to have their pets, they always have, and they always will, regardless of economic times. The bird business thrived right through the great depression of 1929, as well as the numerous recessions we have experienced since then. Some of our best growth years were actually during years that our economy was experiencing recession. History has shown that during economic slowdowns consumers will cut back spending on the large ticket items, but they will continue to spend on small dollar items that are either entertaining or amusing. The bottom line is that our country has an enormous appetite for pets and there is a huge demand for people to raise certain types of them.



©2003 Brentwood House Publishing